This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions, the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.
You would say you have seen it thousand times but notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.
NorthWest Old Logo
The logo reflected a clever way of splitting the alphabets, N and W (north west) along with a location pointed to by the red triangle in the upper left corner. The redesign lost the charm of the original.
One of our favorite chocolates…yummy!! But have we ever noticed the brilliant logo while enjoying our bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.
You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues.
The logo, at first glance, looks like a bunch of colored/transparent shapes on top of each other. But actually each shape is the shape of what London looked like once. The entire logo represents the evolution of the land of London through time.