I was watching Mobilink's "such jazba" (really hate these words but that's another issue) ad the other day and thought....wow Pakistan is such a beautiful country....no one is ugly here. I mean seriously what's the deal here? In that all and others we see they only show gora chita, khubsoorat, healthy, fair skinned, smart and handsome type people. Just look at the ad and you will see there is not a single dark skinned, weak, laghar and kamzore person. Why is that? Why are we so obsessed with beauty?
I mean they make ads for whole Pakistan but do not give complete representation. I think part of the problem lies with us because this is what public wants to see. But if you take a look at the ads in western countries I think they try to give representation to other blacks, brown skinned and Hispanics too. May be not all the time but at least they try to add a token black guy most of the time.
Why everyone in ghee and oil ads is beautiful and healthy and rich!? Don't poor people use it?
Mobilink could have shown one or two darker skinned people in that ad but they didn't and they all all seem rich and mummy daddy type.