A Chinese tech company that specializes in online selling with Rs. 272 billion annual turnover is all set to step into Pakistani ecommerce industry with-in next few weeks, we have been told by sources who are directly aware of the development.
While we are under embargo and aren’t allowed to reveal much, we can confirm you that commercial unveiling of this new ecommerce company is due with-in next one month.
According to information made available with us, the said Chinese company will hold cent percent shares of new company that has already been registered in Pakistan. They have setup its headquarter in Islamabad and team building process is almost complete while a warehouse in Karachi is nearing its final phases.
We were further told that this new Chinese company is aiming to open up Chinese market for Pakistani consumers, who are usually reluctant to order products from AliExpress — or if their orders take forever to deliver — will now be able to buy products from Chinese manufacturers from CheezMall.com.
CheezMall will work on Cash-on-Delivery model — even for international brands or the products that will be brought from China — along with various other payment channels including credit cards, easypaisa, mobicash, upaisa etc. to make sure that their products are accessible to everyone.
CheezMall.com — through its strategic logistic partners such as DHL, Singapore post, China Post — is aiming to ship products with-in 2-5 days with-in Pakistan for local brands. However, international products from international brands that are to be brought from China will take 10-12 days for shipment to end-users.
Seemingly CheezMall will host variety of local brands along with international brands — including sophisticated Chinese tech brands — to offer more variety and options to consumers.
CheezMall, exactly like its parent company in China, will deal directly with manufacturers to eventually offer lower-than-market rates to consumers.
Most importantly, CheezMall will act as vendor and will be responsible for all product related issues including after sale and support services. This means that customers won’t be given a excuse that a product was faulty because vendor was unable to supply product as advertised or other similar excuses that we hear from current ecommerce players.
Above story is a gimps of the potential that Pakistani market has to offer to investors, local or foreign. With over 180 million population — and internet population growing at triple digit rate — there are countless unexplored areas that are to be tapped in next few years. And right now is the best time to step in and invest in such lucrative Pakistani market.
Expect more details about CheezMall, brands that they will be offering, and information about the parent company during next couple of weeks.