Adsense Optimization Related Question?

Friends, I have Adsense Account and want to know that how we can place ads of our choice on our website. For example Jang Newspaper has also Adsense Ads in their Website and they placed Adsense Ads of their own choice like Jang Multimedia or other like below.10z48km.png

Anyone here for HELP?

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Dear this is not answer of my question.

I guess openx will help you... google it

Yeah i'm here to help you....Actually you can use the Ad-sense at any website.But Google accept only quality content website.So if your website is based on quality and helpful for visitor than you can put your adsense at any website :)