Subject: ONE COUNTRY, ONE NETWORK, ONE RATE (Rs0.66/minute based on Rs 2 / 3 minute charging)
New Simplified Tariffs for Wireline
In order to defend our voice market share we need to ensure increase in voice usage as well as improve our service delivery. This campaign is focused on providing additional value to our wireline customers through improved tariffs. This campaign delivers the following :
1. Simplification of the tariff rates, to improve top of the mind presence of PTCL call rates. This is done by introducing same tariffs for local, NWD as well as calls to Vfone numbers. Now our customers do not have to worry about remembering multiple tariff rates, all calls on PTCL network will be charged as Rs 0.66 per minute based on Rs 2 / 3 minute charging
2. Improved value for money by rationalizing both local and NWD tariff rates.
We expect to achieve the following:
New customer acquisition.
Launch date – 1st March, 2009
The On-net calls include local and NWD calls made from PTCL to PTCL and PTCL to V-fone.
The On-net tariff for NWD and Local calls will be Rs. 2 per 3 minutes.
i. NWD tariff will be reduced to Rs. 2 per 3 minute from Rs. 2 per minute
ii. Local call tariff will remain unchanged
Mobile call tariff and international call tariff will remain unchanged
This tariff will be applicable for all PTCL Wireline subscribers.
As per the new tariff, Pakistan plus free NWD minutes as well as excess NWD minutes will be charged on Rs. 2 for 3 minutes basis.
New On-net Rate will be applicable on all of the existing PTCL pricing packages.