Personally, I love this approach. This might be just the thing to shake up enough sales for Nokia. While leading brand flagships have their own charm, they are not very well suited to people who keep their sets for couple years instead of changing them each year due to the expense and extra profit commanded by the brand name.
From what I have gathered, the Nokia 6 series is an upper end option in mid-tier phones. Correct me if I am wrong.
While the Nokia brand commanded good recognition in the past, they must not make the mistakes that HTC are making by pricing their sets too high based on lost brand recognition. Lower prices sets would help them penetrate the market because the value proposition on higher end sets is lacking. Xiaomi would also offer tough competition in the Pakistani market depending on what lineup they offer and at what price.