Everyone would nod in favor if I say, the old era is at the verge of demise in the telecom sector as companies have started realizing the significance of customer loyalty and care and now, are casting all their iron to build image in front of the public. We see Ufone and Mobilink two cautious competitors, thus forecasting the destined future trends today and launched their corporate campaigns of coverage and connectivity for image building.
Both Ufone and Mobilink campaigns don’t only have contrasts in color; they took a completely different tone of communication to expose the same paradigm in media. One used the element of humor, where as the other tired to touch the strings of customer’s heart by provoking emotions.
My analysis for these campaigns would absolutely be based on technicalities. Starting off with Mobilink’s coverage and connectivity ad; in my opinion they did a great job by using emotional undertones along with sophistication to serve the purpose. Their focus was to highlight the visual presence of coverage via symbolic notation which is perfectly legible to the mass and leaves strong visual footprints in customer's mind. However if we see Ufone’s ad; it portrays a blunt product auction in a fictional situation while highlighting the essential element in a humors way for the corporate image built up. Though in my view, using humor for an ad has always worked (if produced properly) but building a corporate image through overly exaggerated fictional situations, is never preferred as it misleads the customer and is also considered unethical. Nevertheless, had this attempt been done for a product ad it surely would have won my vote.
But in this case I would prefer Mobilink’s campaign over Ufone’s because apparently Mobilink helps fix cars/ problems where as Ufone makes people jump of the plane.