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There are some concerns that if anyone can air their own commercials, the “quality of commercials” is going to go downhill. (Think YouTube videos on your Dish Network channels.) But Google hopes that monitoring advertisers, especially first-time advertisers, will help reduce this problem. If all goes well, Google hopes to work with the major cable companies on extending the project to their channels. Time Warner and Comcast both have similar projects in the works of their own but indicate that their systems will be compatible for working with Google.
Looks to me that now Google is gona earn even more money