What kinda Market Strategy has your friend got in mind? The best of the best ideas can fail if not marketted properly.
Has he applied proper value-proposition to the product he wants to see? i.e. is it really gonna sell good in his area? Why would people buy his ice cream and why not from WALL's, Omore etc.?
Since he's gonna enter this market segment as a new entry, does he think he's well equipped to compete his competitors? To gain competitive advantage, does your friend's product has the following features to gain Competitive Advantage in his specific Competitive Environment:
- Differentiation (Does his product differ from other (slightly similar) products offered by his competitors?)
- Execution (Has he defined a proper way of carrying out his business process that are superior to the competitors to give him an advantage)
- Knowledge (Does he have any extra knowledge, anything like a recipe-secret that others don't have, so that his product is ultimately known to the consumers as a unique product that others can't imitate)
- Focus (Is he targetting a specific group of users? Like lolly-pop suckers or Cornetto-biters?)
In the end, I'd like to suggest a Company/product name that has a Tech touch since you're askin about this on a tech forum
Proposed Company names: NetCream Xtreme, Creamed Pakistan, Icydental Products, click&Lick,
Proposed Product names: IceCream2.0, CyberCone, ConeFected (infected sy..),
Proposed slogans, product tag lines: (I might get sued by the regular Thailey-Walaas, make sure you acquire proper rights before using these.
1- Ek baar aazmaayey, phir baar baar khaayiye
2- Ice Cream waly Dulhanya Le Jyengy
3- Ice Cream hamari Paisy tumhary
Some lines to stick on the ice cream machine
1- Kashmir Ki azaadi tak udhaar bandd hy
2- Udhaar Muhabbat ki Qeinchi hy
3- Udhaar ek eisa jaadu hy jisy krny k baad aap ghayab ho jyengy
4- Mufft ki ice cream khaany waly saathion se muazrat
Hope some of my proposed stuff helps you guys awt.
(sorry for roman urdu guys, havent got Urdu support installed on this pc)