[APT from Yahoo!] Now Yahoo in the Advertising Horses Race


#1

APT from Yahoo! is a new platform that expands on the principles of the Right Media Exchange (RMX) open ecosystem.

quoted from http://apt.yahoo.com/faqs.php#FAQ7

[quote=", post:, topic:"]
APT from Yahoo! is a new platform that expands on the principles of the Right Media Exchange (RMX) open ecosystem, combining the concepts and functionality of RMX with Yahoo!’s ad network. It is a more comprehensive ad management platform with regard to guaranteed inventory, support for rich media, support for targeting, and ad inventory quality controls. While it is a separate exchange, there are future plans to link the two exchanges together.
[/quote]

related links

http://apt.yahoo.com

http://apt.yahoo.com/faqs.php

http://www.rightmedia.com


#2

What? a YPN alternative? I just skimpped thorugh it and didn't understand it. Guess, I will have to digg in further


#3

Not Actually. YPN just could be a little part of it but not the whole thing.

Did you read above quoted text what APT says itself about it.

in small and simple text it would be "APT will help publishers, advertisers, agencies and ad networks do business simply and more effectively in one place." as APT says.

where ad network is like Google's advertising programs are a single ad network (AdWords, AdSense)

APT could be like RMX. but as they say "APT expands on the principles of RMX".

you should read listed articles above and down. if really interested to know more.

http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3751595.htm