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SOURCE or proof or this is just a fluke.
From: Marketing Information Bulletin (sent by: SEVP Commercial)/PTCL
Sent: Friday, March 20, 2009 10:18 AM
To: Marketing Information Bulletin (sent by: SEVP Commercial)/PTCL
Subject: MIB 55 - Double Bandwidth Speed on Same tariffs with PTCL Broadband Service
(Marketing Information Bulletin - 55)
MIB # 55
Subject: “Double Bandwidth Speed on Same tariffs with PTCL Broadband Service”
* Declare PTCL as an Mb company.
* Project a stronger image of PTCL and PTCL Broadband Service.
· Create awareness amongst existing and new potential broadband customers that PTCL is the best and the most economical broadband service provider.
· Create a higher perceived value for PTCL Broadband service.
· Declare PTCL broadband as the best choice for high speed internet usage providing a bundle of free services such as ‘Buzz’ free & personalized e-mail, e-learning and special student packages.
· Generate demand by enticing more customers to apply for a PTCL Broadband connection.
Effective Date: 23rd March, 2009
PTCL is doubling its broadband speed for all its customers effective March 23rd 2009 as a gift on the National Day.
All PTCL broadband customers’ bandwidth speed will be doubled on 23rd March at the same tariffs i.e.
* Customers using 512Kbps will be converted to 1Mbps at the same tariff of Rs 1199 / month
* Customers using 1Mbps will be converted to 2 Mbps at the same tariff of Rs 1999 / month
* Customers using 2 Mbps will be converted to 4 Mbps at the same tariff of Rs 4999/ month
* PTCL Broadband is available in over 130 cities across the country.
* Smart TV free till June 2009 with all Broadband connections in Islamabad, Lahore and Karachi.
* PTCL broadband customer has the liberty to choose from various packages. PTCL Broadband keeps you connected to high speed internet all the time.
* Economical package for students, corporate and individuals.
* Access to free movies, music, classical Pakistani plays, famous cricket matches, educational and religious contents exclusively for PTCL broadband customers on ‘Buzz’ broadband web content infotainment portal.
* Press Ad in leading English, Urdu and regional newspapers on March 23, 2009.
* Bulk SMS
Press Advertisement: Press Ad design is attached as an attachment.
Bulk SMS: "As a national day gift PTCL has now doubled your Bandwidth speed at no extra cost Now enjoy higher surfing speed and much faster downloads"
[Omitted due to privacy concerns]
Note: Kindly pass this MIB to all concerned within your respective departments.
Dr. Sadik Al-Jadir,
SEVP - Commercial.